NYC-based digital designer and artist.



CURRENTLY:
MFA Design & Technology at Parsons

PREVIOUSLY:
UX/UI designer @ Sitelogic Digital
Brand lead @ Tulip Interfaces

︎ ︎ ︎



3D & INTERACTIVE ART

01 3D & Motion
02 Soon you will be flawless (interactive)



CLIENT WORK

03 RIVE (website)
04 Schmidt’s.com (website)



ART / EDITORIAL / SELECTED EXHIBITONS

05 Selected Photography
06 Everyone is Asleep But Me (editorial)
07 If Not Now, When? (exhibition)
08 Human Nature (exhibition)











NYC-based digital designer and artist.



CURRENTLY:
MFA Design & Technology at Parsons

PREVIOUSLY:
UX/UI designer @ Sitelogic Digital
Brand lead @ Tulip Interfaces

︎ ︎ ︎





04 FeatherHealth Brand Identity

Client brand identity
2021-2022






THE CLIENT
Feather Health
THE BRIEF

Feather Health is a startup launched out of Harvard Business School that provides a platform for people suffering from chronic pain to find community among fellow patients, coordinate care among their practitioners, and receive education on managing their chronic pain journeys.

The Feather Health team approached me to help them create a brand identity that evokes the feeling of lightness and relief that they aim to provide for their users.




THE PROCESS
The Feather Health team came to our brand kick-off session with a clear idea of the values they wanted their brand identity to represent. Driven by the mission that Feather Health “exists ... to give hope that they can live a life unshackled... Feather Health is the place people can come to fly again,” we identified that the brand should feel light, airy, safe, supportive, graceful, and uplifting.

With these values in mind, we worked together to create a moodboard of references for the brand’s visual identity. From the start, the Feather Health team provided a clear direction of what they wanted: forms that were clean and graceful, with a subtle feeling of being lifted upward, and a light, muted color palette. 








THE LOGO
Following the moodboard exercise, I designed and presented a few logo concepts, focusing on clean typography and graceful curves, experimenting with a vaiety of feather motifs.



After a few tweaks to one of the concepts presented, we aligned on a final logo:







TYPOGRAPHY
In keeping with the logo, we designated the logo typeface, Jost, as the main brand typeface. The typeface’s delicate yet clean forms contribute to an overall sense of lightness in the brand identity.







COLOR PALETTE
I anchored the color palette around a lavender, adding additional shades of muted blue to provide depth, and a muted green to provide brightness and invoke growth. A supporting palette of neutrals includes a pale cream for subtle warmth, and a midnight purple.