← Creative Direction & Design
Tulip Front Line Operations Category Launch
A brand awareness campaign to define Tulip as the leader of a new category.
The Team
Creative direction, video production:
Angie Lin Boyer
Motion graphics
Jake Rochford
Talent
Padikuor Akufo
Patrick Lemay
Angie Lin Boyer
Motion graphics
Jake Rochford
Talent
Padikuor Akufo
Patrick Lemay
The Challenge
Tulip was preparing to launch a new category: the Front Line Operations Platform, cementing its position as a leader in the market.
We needed to convey the qualities that set Tulip’s product apart from its competitors - its ease of use and robust, bleeding-edge technologies, which made it the only true no-code platform for industrial operations.
The Campaign
We launched a brand awareness campaign with the core messaging: in today’s ever-shifting world, manufacturers need a robust yet agile platform to keep up.
The campaign consisted of a lively and lighthearted social media video campaign, microsite, and extended explainer video.
Social Media Ads
Carousel ads educated the audience on the features that set Tulip apart and provided a glimpse into the product’s UI.
Microsite
The call to action for the social media ads led viewers to a microsite, which provided further education and thought leadership on the Front Line Operations Platform and its benefits.